Mr. Sousa...a little reminder of fervent patriotism

On that awful, unspeakable incident in Texas yesterday....these are the words to Stars and Stripes Forever and here is a recording of it from You  Tube.  I see nothing at all wrong with singing along...a little patriotic multitasking won't hurt on a day like this.

Let martial note in triumph float

And liberty extend its mighty hand
A flag appears 'mid thunderous cheers,
The banner of the Western land.
The emblem of the brave and true'
Its folds protect no tyrant crew;
The red and white and starry blue
Is freedom's shield and hope.
Other nations may deem their flags the best
And cheer them with fervid elation
But the flag of the North and South and West
Is the flag of flags, the flag of Freedom's nation.


Hurrah for the flag of the free!
May it wave as our standard forever,
the gem of the land and the sea,
The banner of the right.


Let despots remember the day
When our fathers with mighty endeavor
Proclaimed as they marched to the fray
That by their might and by their right
It waves forever.


Let eagle shriek from lofty peak
The never-ending watchword of our land;
Let summer breeze waft through the trees
The echo of the chorus grand.
Sing out for liberty and light,
Sing out for freedom and the right.
Sing out for Union and its might,
O patriotic sons.


Other nations may deem their flags the best
And cheer them with fervid elation,

But the flag of the North and South and West
Is the flag of flags, the flag of Freedom's nation.

Hurrah for the flag of the free.
May it wave as our standard forever
The gem of the land and the sea,
The banner of the right.
Let despots remember the day
When our fathers with mighty endeavor
Proclaimed as they marched to the fray,
That by their might and by their right
It waves forever.

Happy Guy Fawkes Day

I was never much into this holiday until I read a very nice and funny quote that went roughly like this:

"Guy Fawkes was perhaps the only person in history who went to Parliment with a constructive mission".

After watching our congress piddle and twiddle, with congressmen not showing up for hearings, to watch them make utter fools of themselves in public and private and to see persons take the plunge on  behalf of party rather than the electorate to whom they are responsible....well...at the risk of homeland security, Guy is looking better and better.

TV ads are a good barometer

An interesting report came out in Mediaweek this week talking about Discovery Communications advertising sales up 5% and the article further notes Rainbow (that's WEtv, Sundance, AMC etc.) was up 18+% .  How good news is this and what does it tell.

First Discovery Channel is and has always been a premium niche  outlet.  They, like A&E, Food, HGTV decided on programming that was consistent in genre and therefore audience.  Discovery never put out a blockbuster series but had a nice mix of specials and regular programs that produced a well defined audience. Reading their media kit, their best performance is for middle to slightly older men, high household income, professional, educated and, if you look at the economy, these are the folks that have a chance to dance through the economic mess.

Media buyers used to refer to Discovery as the Mercedes and Volvo channel as that is exactly the audience/product fit.  Now cars haven't faired well in this recession so that's a bad example.  However if ad sales are up then higher end advertisers are coming back in the game and that is the point of this blog.

Watch advertising on TV and see who and where ads are being bought by and the networks they are being placed on. It is a very good indication about where there is sufficient corporate recovery that enables advertsing spending.

Just a queston or two about "percentage job cuts"

J&J announced today that they were cutting jobs about 7%.  I know buisness is business and all that but here is the issue:  7% seems like an arbitrary number - what we in advertising call a "funny number".

If you took J&J's 118,000 workforce and you went through it job by job to see who could go, who is going to go into retirement, etc., and came up with 8,260 employees that they can do without that is one thing. if they found that since revenues were down 5% and that 5% equaled 7%  of jobs that is quite another.

My conundrum is that management slip ups, bad calls, wrong decisions, etc., that lead to a drop in revenue is reveresed by firing someone at Christmas time or the Holidays or whatever. It still doesn't absolve the management errors that started things.

Nokia also noted a 5,700 job cut. This comes as a result of a 21% decline in sales.  So let me get this straight.  All kinds of people will loose their jobs because marketing screwed up?

That is the point of this writing.  The simple thing to do is to cut jobs and no matter how you sugar coat it, people will hit the street at the worst possible time.  That happens of course as business is business but how do you say "I screwed up in my forecasting so you are fired"?

Another day, a few bankruptcy filings and a few more bank failures

Ah yes its a wonderful life.  We quietly heard about another 9 or so closings Friday putting the year at about 100 or so with two full months to push the totals. In case you need to know the ariel view is of the bank in Lamont, Illinois that closed Friday.  If you go to the FDIC site and read about the latest goings on one thing that might strike you is the number of smaller banks that are going belly up. I mean real small and not so big that they can't fail...just little community banks.  I'm sure there is some bad practices here and there. Probably has to be some loans that perhaps shouldn't have been made and no depositors lost a penny.... but the toll on a small community is enormous as now their local bank is a bigger bank from another city or state perhaps and the "It's a Wonderful Life" doesn't have an angel it can loan out to some people with good intentions that ran afoul of the economy.