The silly season of "online pricing"

An associate of mine, Michael Kingsbury, who is head of sales here at Prism showed me a very interesting slide that he uses in powerpoint presentations. I call it the batteries not included slide and here it is:

The kicker to me is the keeping $25,000 sitting there if you buy just a little bit daily.  Why do they do that? (rhetorical) but if you have accounts that aren't long term buy and hold situations, why would anyone use these folks?